2. Choose Communications Methods2. Choose Communications Methods

Start by clearly describing the audience you want to reach. There might be more than one audience. If so, consider how you can target your approach to each group for the maximum impact.

Find the best ways to get the message out to the people in your local communities – First Nations, Métis, and/or Inuit. Use a variety of approaches to reach the maximum number of potential workers with a repeated message about the opportunities.

Decide how you can best reach your target audience:

Face-to-face direct communication
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(job fairs, community meetings, school visits, one-on-one or small group meetings, etc.)


Print media:
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(newsletters, newspapers, posters, flyers, direct mail, etc.)


Web and social media:
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(messages on your website, job posting boards, Facebook and social networking sites, e-mail list, etc.)


Broadcast media:
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(television, radio)


Influencers and contact points: 
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(counsellors, trainers, community leaders, current employees, training programs and associations, unions)

Indigenous businesses and contractors:
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(possible partners, referral sources or sub-contractors)