1. Raise Awareness and Create Interest1. Raise Awareness and Create Interest

Define the most important benefits – from the point of view of the audience you are trying to reach and the workers you are trying to attract.

Be realistic about the challenges, too. To build trusting relationships and retain workers after they are trained and hired, it’s important to ensure they have a full understanding of what is involved. 

Define the target audience.

  • Our target audience is: 

    (Clear description with characteristics such as youth looking for training; experienced workers looking for a long-term job; trained plumbers; etc.; within a 50-km radius; available immediately; etc.)

Develop your own materials for the audience(s) you are trying to reach.

Use these materials as a starting point. Download them and adapt them to suit your needs. See the more detailed information that follows and include some of it in your materials.